International Business and Marketing Management Department
Why IBM

The International Business and Marketing (IBM) Department prepares students for careers in international business, marketing management, or a combination of the two disciplines. We offer graduate and undergraduate students an extensive array of specialized courses and practical learning experiences to help them “hit the ground running” upon graduation to quickly become an asset to their employers.
We educate people for our increasingly complex, culturally diverse, technologically advanced and internationally connected world. This is demonstrated through our faculty's commitment to excellent teaching and scholarship, allowing us to effectively reach both traditional and nontraditional students. We use active learning to involve our students in active learning experiences to sharpen their knowledge and skills beyond the textbooks or lectures. Our award-winning and unique service-learning projects successfully incorporate active learning skills and empower our students to make a difference in society, work, and school.
At Cal Poly Ðǿմ«Ã½, a beautiful campus of more than 1,400 acres, we pride ourselves on working closely with our surrounding community. The College of Business Administration develops long-term, meaningful partnerships with corporate foundations, school districts, and governmental offices to strengthen the economic and cultural life of the region. We are situated in a community that is vibrant, ethnically and culturally diverse. We are actively engaged in improving education for the 21st century.
Alumni Testimonial
Johndaniel Morales ’14
"The professors in the IBM department are all specialists in their field with real world experience. What I learned from them cannot be found in a textbook."