IBM Department
About
The International Business and Marketing Department (IBM) offers a bachelor's degree in Business Administration (BSBA), with two sub-plans/options: International Business (IB) and/or Marketing Management (MKT). In addition, minors in International Business and Marketing Management are also offered.
For graduate studies, the IBM Department directly supports the Master of Business Administration (MBA) program, as well as the Master of Science in Digital Marketing (MSDM).
Mission
The mission of the International Business and Marketing Department is to prepare students for specialized careers in either international business or marketing management by using a distinctly polytechnic “learning by doing” approach and offering focused sub-specializations in each option enabling students to stand out. This preparation gives both undergraduate and graduate students practical learning experiences in international business and marketing management.
In addition, the Department seeks to give non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets.
To achieve pedagogical excellence in an increasingly diverse and multinational student body, the Department’s faculty undertakes programs of basic research, applied scholarship, and instructional development. To further the application of theory, the department also forges and maintains strong relationships with the business community, both local and global.
Message from the Chair
Welcome to the International Business and Marketing (IBM) Department! We prepare students for careers in international business, marketing management or a combination of the two disciplines. This department offers graduate and undergraduate students an extensive array of specialized courses and practical learning experiences to help them “hit the ground running” upon graduation to quickly become an asset to their employers.
We educate people for our increasingly complex, culturally diverse, technologically advanced and internationally connected world. This is demonstrated through our faculty's commitment to excellent teaching and scholarship, allowing us to effectively reach both traditional and nontraditional students. We use active learning to involve our students in active learning experiences to sharpen their knowledge and skills beyond the textbooks or lectures. Our award-winning and unique service-learning projects successfully incorporate active learning skills and empower our students to make a difference in society, work, and school.
Please don't hesitate to contact us if you have any questions about the IBM Department!
Best,
