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Master of Business Administration

The Master of Business Administration (MBA) program is designed for working professionals eager to accelerate career potential while continuing daytime employment. This dynamic program is offered in evenings, weekends, and hybrid formats to accommodate busy schedules. Our MBA curriculum emphasizes teamwork, collaboration, and hands-on learning.

Master of Science in Digital Marketing

The MSDM is designed to deliver a graduate-level experiential learning marketing program that aligns with Cal Poly ÐÇ¿Õ´«Ã½'s strategic initiative of promoting integrative learning, discovery, and creativity. This program is intended to produce marketing managers and data analytics specialists who need to acquire the skills necessary in the increasingly digital economy. The graduates of this program will be able to generate insights about consumers, create digital marketing programs (email, social media, mobile marketing, search engine marketing), and measure their effectiveness based on their understanding of consumer psychology, behaviors, and knowledge in marketing channels (online and brick-and-mortar).