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The IBM Department faculty directly supports the following centers:

Center for Customer Insights and Digital Marketing

Center for Customer Insights and Digital Marketing aims to (1) advance our knowledge of consumer behavior in the digital economy through cutting-edge research within and across disciplines, (2) offer innovative, experiential educational programs/models that contribute to the production of the finest, next-generation customer insights and digital marketing professionals, and (3) partner with businesses to solve marketing problems about their customers (consumers and business buyers).

Center for Entrepreneurship and Innovation

The CEI is created to inspire, teach and integrate entrepreneurial thinking into students' lives. We strive to launch new ventures and to help existing businesses grow. We serve not only the students of the College of Business Administration but all of the students at Cal Poly ÐÇ¿Õ´«Ã½. This includes industry projects, the Bronco Startup Challenge, and an Entrepreneurial Training Program.