Course List by Program
Advertising and Promotion Course List
| CAREER TRACK CLASSES | 22 UNITS | |
|---|---|---|
| REQUIRED (Must take 8 units from this section) | ||
| IBM 307 | Promotional Strategies | 4 |
| IBM 405 | Advertising Management | 4 |
| RECOMMENDED (Must take at least 10 units from this section) | ||
| IBM 326 | Interactive Marketing | 4 |
| IBM 327 | Sales Promotion | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 433 | Evaluating Advertising Effectiveness | 4 |
| IBM 443 | Advertising Media Analysis and Planning | 4 |
| IBM 441/442 | Internship in Marketing (choose among 1–4 units as you need) | 1-4 |
| ADDITIONAL ELECTIVES | ||
| IBM 300 | Principles of Global Business | 4 |
| IBM 306 | Professional Selling | 4 |
| IBM 308 | Retail Management | 4 |
| IBM 316 | Marketing of Services | 4 |
| IBM 402 | Product and Brand Management | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 435 | Advanced Professional Selling | 4 |
| BUS 492 | International Communications Consultancy Instruction | 4 |
| IBM 491 | Marketing for the Movies | 4 |
| IBM 492 | Sports Marketing | 4 |
| IBM 499/493 | Events and Destination Marketing | 4 |
E-Commerce Course List
| CAREER TRACK CLASSES | 22 UNITS | |
|---|---|---|
| REQUIRED | (Must complete at least 12 units from this section) | |
| IBM 326 | Interactive Marketing | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 441/442 | Internship in Marketing (chose among 2-4 units as you need) | 2-4 |
| EBZ 301 | Introduction to E-Business | 4 |
| EBZ 302 | E-Business Technology | 4 |
| EBZ 303 | E-Business Customer Relationship Management | 4 |
| EBZ 304 | E-Business Enables Supply Chain Management | 4 |
| EBZ 305 | E-Business Enterprise Resource Planning | 4 |
| RECOMMENDED | ||
| IBM 306 | Professional Selling | 4 |
| IBM 307 | Promotional Strategies | 4 |
| IBM 308 | Retail Management | 4 |
| IBM 402 | Product and Brand Management | 4 |
Entertainment Marketing Course List
| CAREER TRACK CLASSES | 22 units | |
|---|---|---|
| REQUIRED | (must take 16 units from this section) | |
| IBM 307 | Promotional Strategies | 4 |
| IBM 441/2 | Internship in Marketing (choose among 1-4 units as you need) | 1-4 |
| IBM 491 | Marketing for the Movies | 4 |
| IBM 492 | Sports Marketing | 4 |
| IBM 493/499 | Event and Destination Marketing | 4 |
| RECOMMENDED | ||
| IBM 306 | Professional Selling | 4 |
| IBM 316 | Marketing of Services | 4 |
| IBM 326 | Interactive Marketing | 4 |
| IBM 327 | Sales Promotion | 4 |
| IBM 400 | Special Problems for Upper Division Students | 1-2 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 405 | Advertising Management | 4 |
| IBM 406 | Ethical Issues in Marketing | 4 |
| IBM 433 | Evaluating Advertising Effectiveness | 4 |
| IBM 442 | Internship in Marketing (choose among 1-4 units as you need) | 1-4 |
| IBM 443 | Advertising Media Analysis and Planning | 4 |
| MU 397 | Music in Record, Radio, Film, and Television Industries | 4 |
| MU 398 | Artist Representation and Promotion | 4 |
| FRL 419 | Legal Environment of Marketing | 4 |
General Marketing Course List
| CAREER TRACK CLASSES | 22 units | |
|---|---|---|
| REQUIRED | (must complete at least 3 courses from this section) | |
| IBM 306 | Professional Selling | 4 |
| IBM 307 | Promotional Strategies | 4 |
| IBM 308 | Retail Management | 4 |
| IBM 402 | Product and Brand Management | 4 |
| IBM 403 | E-Commerce | 4 |
| IBM 441/442 | Internship in Marketing (choose among 1-4 units as needed) | 1-4 |
| IBM 499 | Special Topics for Upper Division Students | 4 |
| RECOMMENDED | ||
| IBM 310 | Field Sales Management | 4 |
| IBM 326 | Interactive Marketing | 4 |
| IBM 327 | Sales Promotion | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 405 | Advertising Management | 4 |
| IBM 416 | International Exporting | 4 |
| IBM 435 | Advanced Professional Selling | 4 |
| IBM 492 | International Communications Consultancy Instruction | 4 |
| IBM 470 | Consumer Behavior in the International Arena | 4 |
| ADDITIONAL ELECTIVES | ||
| IBM 299 | Special Topics for Lower Division Students | 1-4 |
| IBM 300 | Principles of Global Business | 4 |
| IBM 316 | Marketing of Services | 4 |
| IBM 400 | Special Problems for Upper Division Students | 1-2 |
| IBM 406 | Ethical Issues in Marketing | 4 |
| IBM 415 | Strategy in International Marketing | 4 |
| IBM 431 | Management of Marketing Channels | 4 |
| IBM 433 | Evaluating Advertising Effectiveness | 4 |
| IBM 436 | International Business Agreements and Negotiation | 4 |
| IBM 443 | Advertising Media Analysis and Planning | 4 |
| IBM 447 | Retailing Problems | 4 |
| IBM 491 | Marketing Movies | 4 |
| IBM 492 | Sports Marketing | 4 |
| IBM 480 | Global Business Problems | 4 |
| BUS 492 | Marketing for Small Business Organizations | 4 |
International Marketing Course List
| CAREER TRACK CLASSES | 22 units | |
|---|---|---|
| REQUIRED | (MUST complete 8 units from this section) | |
| IBM 300 | Principles of Global Business | 4 |
| IBM 415 | Strategy in International Marketing | 4 |
| RECOMMENDED | (MUST complete at least 10 units from this section) | |
| IBM 416 | International Exporting | 4 |
| IBM 436 | International Business Agreements and Negotiation | 4 |
| IBM 470 | Consumer Behavior in the International Arena | 4 |
| IBM 480 | Global Business Problems | 4 |
| IBM 441/442 | Internship in Marketing (choose among 1-4 units as needed) | 1-4 |
| ELECTIVES | (MUST complete at least 4 units from this section) | |
| IBM 306 | Professional Selling | 4 |
| IBM 307 | Promotional Strategies | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 406 | Ethical Issues in Marketing | 4 |
| IBM 435 | Advanced Professional Selling | 4 |
Marketing Research Course List
| Marketing Research Career Track Classes | 22 units | |
|---|---|---|
| REQUIRED | (must complete 8 units from this section) | |
| IBM330 | Marketing Research I ** | (4)** |
| IBM409 | Marketing Research II | 4 |
| IBM499 | Special Topics: Marketing Research Practicum | 4 |
| RECOMMENDED | (must complete at least 6 units from this section) | |
| IBM441 | Internship in Marketing Research * | 1-2 |
| IBM442 | Internship in Marketing Research * | 1-2 |
| IBM400 | Special Study for Upper Division Students (Research Proposal Development) † | 2 |
| IBM400 | Special Study for Upper Division Students (Data Collection and Report Writing) † | 2 |
| ANT358 | Social Anthropology (F, W) | 4 |
| STA310 | Sampling Theory and Applications (SP, Odd years) | 4 |
| ELECTIVE | (must complete at least 8 units from this section) | |
| IBM306 | Professional Selling | 4 |
| IBM307 | Promotional Strategies | 4 |
| IBM326 | Interactive Marketing | 4 |
| IBM402 | Product and Brand Management | 4 |
| IBM403 | Electronic Commerce | 4 |
| ANT390/390A | Methods in Anthropology (F) | 3/1 |
| STA432 | Applied Regression Analysis (F, Odd years) | 4 |
| FRL363 | Business Forecasting and Financial Planning (F, W, SP) | 4 |
| STA435 | Analysis of Variance and Design of Experiments (F, Even years) | 4 |
Note: *Opportunity for getting hands-on training as a Research Assistant is available at CBA Behavioral Business Research Lab. †Both IBM400 courses are geared towards hands-on learning, preparing students for various competitions as a group or individually. **IBM330 is the prerequisite for IBM409, and is a required course for all marketing majors. For this reason, it cannot be accounted again for the career track course.
Product and Brand Management Course List
| CAREER TRACK CLASSES | 22 units | |
|---|---|---|
| REQUIRED | ||
| IBM 402 | Product and Brand Management | 4 |
| IBM 431 | Management of Marketing Channels | 4 |
| IBM 307 | Promotional Strategies | 4 |
| RECOMMENDED (Must take a minimum of 10 units) | ||
| IBM 308 | Retail Management | 4 |
| IBM 316 | Marketing of Services | 4 |
| IBM 326 | Interactive Marketing | 4 |
| IBM 327 | Sales Promotion | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 405 | Advertising Management | 4 |
| IBM 433 | Evaluating Advertising Effectiveness | 4 |
| IBM 441/442 | Internship in Marketing (choose among 1-4 units as needed) | 1-4 |
| IBM 470 | Consumer Behavior in the International Arena | 4 |
Sales Management Course List
| CAREER TRACK CLASSES | 22 units | |
|---|---|---|
| REQUIRED (Must complete 16 units from this section) | ||
| Course | Title | Units |
| IBM 306 | Professional Selling | 4 |
| IBM 310 | Field Sales Management | 4 |
| IBM 435 | Advanced Professional Selling | 4 |
| IBM 499 | Applied Sales Communication | 4 |
| RECOMMENDED (Must complete a minimum of 6 units from this section) | ||
| Course | Title | Units |
| IBM 299 | Project for Future Business Learning | 2 |
| IBM 315 | Principles of Global Business | 4 |
| IBM 316 | Marketing of Services | 4 |
| IBM 327 | Sales Promotion | 4 |
| IBM 406 | Ethical Issues in Marketing | 4 |
| IBM 436 | International Business Agreements and Negotiations | 4 |
| IBM 441 | Internship in Marketing | 1–4 |
| IBM 442 | Internship in Marketing | 4 |
Retail Management Course List
| CAREER TRACK CLASSES | 22 units | |
|---|---|---|
| REQUIRED | (Must complete 12 units from this section) | |
| IBM 308 | Retail Management | 4 |
| IBM 447 | Retailing Problems | 4 |
| IBM 316 | Marketing of Services | 4 |
| RECOMMENDED | (Must complete a minimum of 10 units from this section) | |
| IBM 306 | Beginning Professional Selling | 4 |
| IBM 307 | Promotional Strategies | 4 |
| IBM 326 | Interactive Marketing | 4 |
| IBM 327 | Sales Promotion | 4 |
| IBM 402 | Product and Brand Management | 4 |
| IBM 403 | Electronic Commerce | 4 |
| IBM 405 | Advertisement Management | 4 |
| IBM 492 | International Communications Consultancy Instruction | 4 |
| IBM 441 / 442 | Internship in Marketing (chose among 1-4 units as needed) | 1-4 |
| FRL 419 | Legal Environment of Marketing | 4 |