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Dr. Myong Jae (MJ) Lee is a Professor in the Collins College of Hospitality Management at ÐÇ¿Õ´«Ã½, ÐÇ¿Õ´«Ã½. He previously served as the College’s Graduate Program Director and as the James A. Collins Distinguished Professor.

Dr. Lee brings a strong international perspective to his teaching and scholarship, informed by extensive industry and academic experience across multiple countries. Prior to joining the Collins College faculty, he served as a Visiting Assistant Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University and as an instructor at Kansas State University.

Before entering academia, Dr. Lee accumulated several years of professional experience in the hospitality industry, holding positions at Hilton Seoul, Brave Hotel, Hilton Houston, and Aramark Minute Maid Park. These industry experiences continue to inform his applied teaching and research.

Dr. Lee has published more than 80 refereed journal articles in leading hospitality and tourism journals. His research areas include convention participation behavior, customer satisfaction in the aviation industry, organizational behavior in the restaurant industry, event management, sustainability, and hospitality and tourism education. He has also presented more than 100 papers at national and international professional and academic conferences.

Education:

• Kansas State University, Ph.D. (Foodservice & Hospitality Management)
• University of Houston, MHM (Hospitality Management)
• Kyonngi University, BS (Hotel & Restaurant Management)

Teaching, Research & Consulting Interests:

• Hotel/Resort Operations Management
• Hospitality and Tourism Marketing
• Service Quality & Customer Satisfaction
• Convention, Event & Exhibition Planning and Marketing
• Research Methodology & Data Analysis

Selected Publications:

• Lee, P., Chuang, N., Lee, M., Singh, N., & Mao, E. (2026). From Cap and Gown to Career Crown: Unlocking employability with career adaptability and regulatory focus for a successful transition. Journal of Hospitality, Leisure, Sport & Tourism Education. (In Press)
• Loureiro, S., Bilro, R., Guerrero, J., Lee, M, & Han, H. (2026). ChatGPT Coolness-Desirable Framework for Tourism and Hospitality. Journal of Travel Research, (In Press)
• Chang, H., Chang, H., & Lee, M. (2025). Sounds of Serenity: Understanding the relationship between guestroom noise levels and guest valuations of tranquility in hotel stays. International Journal of Tourism Research, 27(5), e70126.  
• Loureiro, S., Guerreiro, J., Friedmann, E., Lee, M., & Han, H. (2025). Tourists and artificial intelligence-LLM interaction: The power of forgiveness. Current Issues in Tourism, 28(7), 1172-1190.
• Kang, S., Lee, G., Huh, C., & Lee, M. (2024). International tourists’ perceptions of Myanmar as a tourist destination in the crisis: A comparative study among three continents. International Journal of Tourism Research, 26(1), e2627.
• Hwang, J., Yoon, S., & Lee, M. (2023). The impact of interactive mobile applications on guests’ intention to use in hotel: the moderating role of self-construal. International Journal of Hospitality and Tourism Administration, 24(5), 790-817.
• Kim, J., Lee, M., & Han, H. (2023). The psychology of vacationers' hotel brand choice in a post-pandemic world. Journal of Vacation Marketing, 29(2), 206-211.
• Meng, B., Lee, M., Chua, B., & Han, H. (2022). An integrated framework of behavioral-reasoning theory, theory of planned behavior, moral norm, and emotions for fostering hospitality/tourism employees’ sustainable behavior. International Journal of Contemporary Hospitality Management, 34(12), 4516-4538.
• Dopson, L., Lee, P., Lee, M., & Lara, A. (2022). Perceived importance of career engagement initiatives in hospitality education. Journal of Hospitality and Tourism Education, 34(4), 291-299.
• Park, J., Kang, H., Huh C., & Lee, M. (2022). Do Immersive Displays Influence Exhibition Attendees’ Satisfaction?: A Stimulus-Organism-Response Approach. Sustainability, 14(10), 6344.
• Lee, P., Yoon, S., & Lee, M. (2022). Are you ready? Exploration of perceived career readiness attributes of the hospitality management students. Journal of Hospitality and Tourism Education, 34(3), 157-169.
• Kim, H., Huh, C., Song, C., & Lee, M. (2021). Effects on experiential values from hotel app usage on hotel guests’ decision to select hotel. Journal of Hospitality and Tourism Technology, 12(4), 791-815.
• Samuel, M., Kang, H., Choi, H., & Lee, M. (2021). Sustainable Event Planning: An exploration of university conference centers. Sustainability, 13, 7194.
• Chua, B., Ansi, A., Lee, M., & Han, H. (2021). Impact of Health Risk Perception on Avoidance of International Travel in the wake of a Pandemic. Current Issues in Tourism, 24(7), 985-1002.
• Chua, B., Ansi, A., Lee, M., & Han, H. (2021). Tourists’ Outbound Travel Behavior in the Aftermath of COVID-19: The Role of Corporate Social Responsibility, Response Effort, and Health Prevention. Journal of Sustainable Tourism, 29(6), 879-906.
• Samuel, M., Kang, H., Choi, H., & Lee, M. (2021). Sustainable Event Planning: An exploration of university conference centers. Sustainability, 13, 7194.
• Kim, J., Lee, M., & Han, H. (2020). Smart hotel: Testing the effect of perceived performance, attitude, and technology readiness on word-of-mouth. International Journal of Environmental Research and Public Health, 17, 7455.
• Lee, M., Kang, H., Choi, H., & Olds, D. (2020). Managerial attitude towards green practices in educational restaurant operations: An Importance-Performance Analysis, Journal of Hospitality and Tourism Education, 32(3), 142-155.
• Lee, M., Lee, P., Dopson, L., & Yoon, S. (2020). What dimensions of career expos have the most impact on student satisfaction? Journal of Hospitality, Leisure, Sports, and Tourism Education, 27, 100263.
• Kim, H., Kang, S., Song, C., & Lee, M. (2020). How hotel smartphone applications affect hotel guest satisfaction and re-use intention: An experiential value approach. Journal of Quality Assurance in Hospitality and Tourism, 21(2), 209-233.
• Frye, W., Kang, S., Huh, C., & Lee, M. (2020). What factors influence Gen Y’s employees remain in the hospitality industry? An internal marketing approach. International Journal of Hospitality Management, 85, 102352.
• Kim, T., Choi, H., Song, C., & Lee, M. (2019). Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry. Journal of Hospitality Marketing and Management, 28(8), 1010-1031.
• Han, H., Lee, M., Chua, B., & Kim, W. (2019). Triggers of traveler willingness to use and recommend eco-friendly airplanes. Journal of Hospitality and Tourism Management, 38(1), 91-101.
• Lee, P., Lee, M., & Dopson, L. (2019). Who influences college students’ career choice? An empirical study of hospitality management students. Journal of Hospitality and Tourism Education, 31(2), 74-86.
• Lee, M., Lee, P., & Lopez, B. (2019). Hospitality and tourism career fairs: How important are they and how well do they work? Journal of Teaching in Travel and Tourism, 19(4), 326-340.
• Lee, P., Lee, M., & Cheng, M. (2019). Importance of wellness concepts in the hotel industry: Perspectives from Generation Y guests. Journal of Quality Assurance in Hospitality and Tourism, 20(6), 729-752.
• Huh, C., Lee, M., & Lee, S. (2019). A Profile of Spa-goers’ Markets in the U.S. Luxury Hotels and Resorts: A Posteriori Market Segment Approach. Journal of Hospitality Marketing & Management, 28(8), 1032-1052.
• Lee, M., Kang H., Choi, H., & Lee, J. (2019). Students’ Perceptions of Hospitality Management Education in US Higher Education: Domestic vs International Students. Journal of Hospitality, Leisure, Sport & Tourism Education, 25, 100212.
• Han, H., Lee, M., & Kim, W. (2018). Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management. Business Strategy and the Environment, 27(3), 323-335.
• Hwang J., Han H., & Lee, M. (2018). Antecedents of travelers’ repurchase behavior for luxury cruise product. Current Issues in Tourism, 21(7), 821-841.
• Lee, S., & Lee, M. (2018). California residents’ gambling motivations: Indian reservations vs Las Vegas casinos. International Journal of Hospitality & Tourism Administration, 19(2), 210-231.
• Santivong, K., Yun, H., & Lee, M. (2018). Effect of residents’ cognitions regarding cultural attractions in a historic city on place image and tourism development: Focused on UNESCO world heritage, Luang Prabang, in Laos. Journal of Tourism Management Research, 22(3), 981-1003.
• Ko, S., Kang, S., Kang, H., & Lee, M. (2018). An exploration of foreign tourists’ perceptions of Korean food tour: A factor-cluster segmentation approach. Asia Pacific Journal of Tourism Research, 23(8), 833-846.
• Han, H., Hwang, J., Lee, M., & Kim, J. (2018). Word-of-mouth, buying, and sacrifice intentions for eco-cruise: Exploring the function of norm activation and value-attitude-behavior. Tourism Management, 70(1), 430-443.
• Yun, H., Kang, D., & Lee, M. (2018). Spatiotemporal distribution of urban walking tourists by season using a GPS-based smartphone application. Asia Pacific Journal of Tourism Research, 23(11), 1047-1061.
• Han, H., Lee, M., & KIm, W. (2018). Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction, and perceived barriers in triggering customer post-purchase intentions at airports. International Journal of Contemporary Hospitality Management, 30(10), 3059-3082.
• Han, H., Lee, M., & Kim, W. (2018). Promoting guest towel reuse behaviors: A water conservation management and environmental policy in the hotel industry. Business Strategy and the Environment, 27(8), 1302-1312.
• M., Dopson, L., & Ko, S. (2017). Graduate studies in hospitality management in the United States: Doctoral programs. Journal of Hospitality and Tourism Education, 29(1), 25-34.
• Han H. Hwang J., & Lee, M. (2017). The Value-belief-emotion-norm model: Investigating customers’ eco-friendly behavior. Journal of Travel and Tourism Marketing, 34(5), 590-607.
• Wang, Y., Lee, M., & Huh, C. (2017). Factors Influencing Chinese Outbound Exhibitors to U.S. Exhibition Market: Exhibitors’ Motivational Factors and Characteristics. Asia Pacific Journal of Tourism Research, 22(8), 850-862.
• Lee, M. (2017). Hospitality lab educators’ perceptions of sustainability in hospitality management curriculum. CHRIE Communique, 31(10), 4.
• Lee, L., Lee, M., & Dewald, B. (2016). Measuring the Customers’ Perception of Tangible Service Quality in the Restaurant Industry: An Emphasis on Upscale Dining Segment. Journal of Foodservice Business Research, 19(1), 21-38.
• Han, H., Lee, M., & Hwang J. (2016). Cruise travelers’ environmentally responsible decision-making: An integrative framework of goal-directed behavior and norm activation process. International Journal of Hospitality Management, 53(1), 94-105.
• Lee, M., Huh, C., & Jones, M. (2016). Investigating quality dimensions of hospitality higher education: From a student’s perspective. Journal of Hospitality and Tourism Education, 28(2), 95-106.
• Chang, H., Huh, C., & Lee, M. (2016). Would an energy conservation nudge in hotels encourage hotel guests to conserve? Cornell Hospitality Quarterly, 57(2), 172-183.
• Lee, M., Dopson, L., & Ko, S. (2016). Graduate study in hospitality management in the United States: Master of Science programs. Journal of Teaching in Travel & Tourism, 16(3), 213-227.
• Lee, S., & Lee, M. (2016). Exploring what motivates gambling among California residents: Indian reservations casinos. International Journal of Tourism Science, 16(3), 1-22.
• Lee, M., Lee, S., & Joo, Y. (2015). The effects of exhibition service quality on exhibitor satisfaction and behavioral intentions. Journal of Hospitality Marketing & Management, 24(7), 683-707.
• Lee, M., Huh, C., Lee, J. (2015). Business cycle and long-term debt: Effects on hotel operating lease. Journal of Hospitality Financial Management, 23(2), 138-146.
• Lee, M. (2015). An investigation of spa-goers’ intention to visit a luxury hotel spa: An extension of Theory of Planned Behavior. Pan-Pacific Journal of Business Research, 6(2), 15-31.
• Lee, M. & Lee, S. (2014). Subject areas and future research agendas in exhibition research: Visitors’ and organizers’ perspectives, Event Management, 18(3), 377-386.
• Lee, M. & Kang, Y. (2014). Subject areas and future research agendas in exhibition research: Exhibitors’ perspectives. Event Management, 18(2), 185-194.
• Lee C., Lee, M., & Yoon, S. (2013). Estimating the economic impact of convention and exhibition businesses using a regional Input-Output model: A case study of the Daejeon Convention Center in South Korea. Asia Pacific Journal of Tourism Research, 18(4), 330-353.
• Lee, M., Kim, S., & Kim, W. (2012). Service employees’ organizational citizenship behaviors and customer-oriented behaviors: An accountability theory perspective. Journal of Foodservice Business Research, 15(4), 335-361.
• Lee, M., Seo, J., & Yeung, S. (2012). Comparing motives for exhibition participation: Visitors’ versus exhibitors’ perceptions. International Journal of Tourism Science, 12(3), 1-19.
• Kim, M., Lee, M., Lee, C., & Song, H. (2012). Does gender difference affect overseas travel? ÐÇ¿Õ´«Ã½ing the model of goal directed behavior. Asia Pacific Journal of Tourism Research, 17(5), 509-533.
• Lee, M., Singh, N., & Chan, E. (2011). Perceived justice needs and recovery efforts in the hotel industry: A text-mining approach. Journal of Vacation Marketing, 17(3), 197-208.
• Hyun, S., Kim, W., & Lee, M. (2011). Impact of advertising on patron’s emotion, perceived value, and behavioral intentions in the chain restaurant industry. International Journal of Hospitality Management, 30(3), 689-700.
• Lee, M., Olds, D., & Lee, C. (2010). Why students choose a hospitality and tourism program: A study of undergraduate students in the United States. Journal of Hospitality & Tourism Education, 22(3), 20-26.
• Lee, M., Yeung, S., & Dewald, B. (2010). An exploratory study examining the determinants of attendance motivations as perceived by attendees at Hong Kong exhibitions. Journal of Convention and Event Tourism, 11(3), 195-208.
• Lee, K., Lee, M., & Kim, H. (2009). Effectiveness of events management curriculum as perceived by students and industry professionals. Journal of Hospitality, Leisure, Sports & Tourism Education, 8(2), 60-73.
• Singh, N., & Lee, M. (2009). Theory construction: Convergence and congruency of pictorial destination images in DMOs’ Websites and brochures. Journal of Hospitality Marketing and Management, 18(4), 845-858.
• Kim, W., Ok, C., & Lee, M. (2009). The relationships among the antecedents of organizational citizenship behaviors in foodservice businesses. Cornell Hospitality Quarterly, 50(2), 180-197.
• Kim, N., Kim, H. & Lee, M. (2009). An examination of the determinants of customer loyalty in the online travel industry: A comparative analysis in differences between groups based on technology readiness. Korean Journal of Hospitality Administration.
• Singh, N. & Lee, M. (2008). Exploring perceptions toward education in 3-D virtual environments: An introduction to “Second Life.” Journal of Teaching in Travel and Tourism, 8(4), 315-327.
• Lee, M., Kim, S., & Lo, A. (2008). Perceptions of hospitality and tourism students toward study motivations and preferences: A study of Hong Kong students, Journal of Hospitality, Leisure, Sports & Tourism Education, 7(2), 45-58.
• Lee, K., Lee, M., & Kim, H. (2008). Comparing perceptions of events management curriculum: A factor-correspondence analysis. Event Management, 12(2), 67-79.
• Lee, M., & Back, K. (2008). Association meeting participation: A test of competing models. Journal of Travel Research, 46(3), 300-310.
• Kim, S., Lee, M., & Chon, K. (2008). Study motivations and preferences in the Korean hospitality and tourism field, Journal of Marketing for Higher Education, 18(2), 216-239.
• Lee, M., & Lee, K. (2007). Convention and exhibition center development in Korea. Journal of Convention & Event Tourism, 8(4), 101-120.
• Lee, M., & Back, K. (2007). Association members’ meeting participation behaviors: Development of meeting participation model. Journal of Travel & Tourism Marketing, 22(2), 15-33.
• Lee, M., & Jang, S. (2007). Market diversification strategy and financial performance and stability: A study of hotel companies. International Journal of Hospitality Management, 26(2), 262-275.
• Lee, M., & Back, K. (2007). Effects of destination image on meeting participation intentions. Service Industries Journal, 27(1), 59-73.
• Ma, J., Kim, S., & Lee, M. (2007) HTM study of motivation and preference: A comparison between master’s students of mainland China and Hong Kong. Asian Journal of Tourism & Hospitality Research, 1(1), 99-112.
• Lee, M. (2006). Analytical reflections on the economic impact assessment of conventions and special events. Journal of Convention & Event Tourism, 8(3), 71-85.
• Lee, M., & Geddie, M. (2006). Impact of an airline merger on customer satisfaction: The case of American Airlines/Trans World Airlines (TWA) merger. International Journal of Hospitality & Tourism Administration, 7(1), 47-61.
• Lee, M., & Joo, Y. (2006). The role of motivators and inhibitors in association meeting participation: An application of Theory of Planned Behavior. Event Convention Research, 2(1), 87-108.
• Lee, M., & Back, K. (2005). A review of economic value drivers in convention and meeting management research. International Journal of Contemporary Hospitality Management, 17(5), 409-420.
• Lee, M., & Back, K. (2005). A review of convention and meeting management research 1990-2003: Identification of statistical methods and subject areas. Journal of Convention & Event Tourism, 7(2), 1-20.
• Lee, M., & Lee, K. (2005). Association members’ perceived importance and performance of convention destination attributes. Event Convention Research, 1(1), 159-173.