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Dr. Elif Ozkaya is a professor of Marketing specializing in data analytics in the College of Business Administration at Cal Poly ÐÇ¿Õ´«Ã½. She received her Ph.D. in Media and Information Studies from Michigan State University with a specialization on mass media and large-scale online collaboration. She has peer-reviewed publications on social media use effects and media consumer behavior. She previously founded the Audience Analytics Research Center at the Florida International University where she conducted studies for Florida Grand Opera and NASA Kennedy Space Center. She is also the Phenix Fellowship Director at the Center for Entrepreneurship and Innovation. She teaches Advertising Media Analysis and Planning, Advertising Management and Social Media Marketing courses.